Showing posts with label US Consumer relations. Show all posts
Showing posts with label US Consumer relations. Show all posts

Tuesday, August 21, 2012

Premium Rush- Good or Bad for the Cycling Community?

Premium Rush- How does this make us look?


Okay, okay, before anyone thinks I am going to do a negative preview about the only cycling movie in the last two decades, let me just start out stating that isn't the case. I am actually eager to see this movie when it does arrive in theaters. This movie gives us something to think about. There are cyclists of all types: recreational, commuter, and even bicycle messengers. Yet this is the only movie that has come out in a long time that will portray an image to the public about cyclists on the streets. Are they responsible, law abiding people that just choose an alternate mode of transportation? Or are they reckless, suicidal daredevils that will put their lives as well as other peoples lives at risk?

I'm all for a little bit of blockbuster action and scenes where the cyclist maneuvers themselves out of dangerous situations and shows expert bicycle handling skills being put to use. But in all honesty, that doesn't represent all cyclists, not even bike messengers. Some messengers take risks and they end up in hospitals or worse, that is a fact I hope they bring to light in this film.  Just like the Fast and Furious movies brought with them a cult following of souped up street racers, this might also have the same effect on young teenagers or adults just looking for the next big adrenaline rush.  It might raise the sales of single speed or fixed gear bikes with bull horns or tiny four inch handlebars. If people start to act on the reckless behavior of the messengers in this film, this might make things harder for regular vehicular cyclists just trying to get around on the road. Drivers might be more aggressive towards cyclists and cities will not want to support measures to make roads more bike friendly.

It might also have a positive effect. It might bring fresh blood into the cycling market and make cycling cool and attractive to a younger audience. It could raise awareness for cycling and increase ridership, even if it's out of a faddish, in the moment reasoning. Many dedicated cyclists have gotten into it because they thought it was cool. Many baby boomers started cycling in the 70's and 80's when movies like Breaking Away and American Flyers came out. Movies have the power to make something interesting and appealing to a lot of people. They also have the power to portray something negatively to a massive audience. There is much left to be seen, and I can't wait till it comes out in theaters.

Here's a short movie trailer for Premium Rush. 



There are many local cycling groups and organizations that will ride their bicycles to the screening of this film. I hope that the promoters are doing what's in the best interest of cycling and the cycling community. I would have liked to see a movie about bicycle racing or even bicycle touring, like The Motorcycle Diaries but on a bicycle. This is my two cents. Consider this another one of my bike rants.

What do you think about this movie? Feel free to comment and share your thoughts.

Saturday, August 4, 2012

Cycling and the Environment

We all know cycling is good for the environment- here's why.

Nowadays around contemporary subcultures it is very common for people to do things because it is "the green thing to do".  Whether it is a faddish phase or a sincere commitment to protect the environment, there is a growing awareness that riding bikes instead of driving is the right thing to do. People may not be aware of all the benefits cycling infastructure like greenbelts can have on the local environment. Here's a few concrete reasons why riding your bike will benefit the environment, no pun intended.

It improves the local climate- I can use my own local area as an example of the current state the environment is in. Downtown Dallas is a twin city to the adjacent city of Fort Worth and the smaller cities surrounding it. On average, the daily temperature high in downtown is ten degrees higher than anywhere else in the surrounding area, even Fort Worth. In the last two or three years there has been a resurgence of highway construction projects in the Dallas/Fort Worth area, otherwise known to locals as the Metroplex. At the same token, last year was the hottest summer on record, with over 3 months of temperatures above 100 degrees. Coincidence or the result of deforestation and global warming? That is for the reader to decide. It is a proven fact that where there are no trees and only asphalt and concrete, the temperature is usually hotter than in places where there are parks and greenbelts. Right now downtown Dallas sits on a giant concrete slab. More trees should be planted and complete streets put into use.

Carbon emissions from vehicles is another example of why riding a bicycle is beneficial for the environment. With the deadlock Five O' Clock traffic and the dust in the air from the construction projects, it makes for a very polluted scene in Dallas. There is more of this to follow, as the city has approved yet another highway construction project that will redo all the arterial roads to Dallas, replacing them with new ones. Construction is said to take another four years to complete. All these carbon emissions go straight to the atmosphere. The carbon limit for a sustainable atmosphere is 350 parts per million. There are now places on Earth reaching above 400ppm. The destruction of the ozone layer has caused us to worry about things like the daily UV idex. Skin cancer and other forms of cancer are now more common than ever.  The environment, both locally and worldwide, as well as our health would greatly benefit from a reduced dependence on cars and car infastructure. Let's talk about how riding a bike can also help our overall health.

It improves our health- It's no secret that cycling improves our health and the results even show in our physiques. From reducing stress, improving circulation, alertness, and our emotional health; all these benefits can be attributed to cycling. It is also a great way to fight the obesity epidemic that is plaguing developed countries like the United States. Obesity is a disease that needs to be medicated with exercise, a proper diet and lifestyle. Cycling is a great way to get one of the three remedies to fight this disease. It needs to be complemented with other factors aforementioned, but it may be one of the most important steps in fighting obesity. 

In my own personal experience, cycling is yet to bring me to the peak of fitness or make me a spokesman for fitness in general. I'm still an average guy of average American build. That means, like most American men, I am slightly overweight by Body Mass Index standards with a soft mid section. Not fat, not idealistic, just common. I do realize, however with some adjustments in my diet cycling can get me where I need to be, but it is only a factor in the whole equation.

It improves the social environment- Communities that are accessible by bicycle are more united because of it. When neighborhoods become bike friendly, people interact with each other and they become more personable. In turn, the social environment improves dramatically. This may result in lower crime rates, higher quality of life, and increased entrepreneurship in areas where cycling is more accessible. There are other positive side effects to introducing cycling in a community. The need to close distances between home and the necessities of life will result in the creation of small markets for the community. Whether it's a local corner store or a farmer's market, people will begin to buy locally and grow their own local economy. 

Here's a few good reasons to continue on your journey to become more environmentally friendly through cycling. If you were looking for inspiration, this article may serve to motivate you to get up and going. Whatever the case may be, there are many good reasons to get into cycling.





Saturday, December 24, 2011

Berlin-Why is it so Great?

Berlin: Destination for Photographers and Cyclists

Taken at the Brandenburg Gates with my digital point and shoot camera.

Three years ago I had the opportunity to visit the city of Berlin on a trip to Germany I made. Being both a photographer and a cyclist I found the best of both worlds colliding inside this city. A reminder of the old and the new, Berlin has architecture hundreds of years old as well as remnants of the soviet era and modern day skyscrapers. It is a landscape photographer's dream as well as a model city for it's cleanliness and transit oriented infrastructure.  When my wife and I traveled Berlin we did not need a car. Instead, we took advantage of the advanced rail system that can take you anywhere in the city. Much like New York, Berliners walk, ride their bicycle, or take the U-Bahn or S-Bahn anywhere they need to go. 

Cyclist on bicycle dedicated lane.

Cyclist riding near "Checkpoint Charlie" in Friedrichstrasse, the border of east and west Berlin.

In Berlin you will find aspects typical of any big city- street performers, food stands, and foreign residents selling you trinkets at every corner. Bargain choices for food include Doner Kabops and Currywursts, as well as the beer. Beer in Germany will run you much cheaper than water; 30 cents for a half liter bottle of beer compared to almost $2.00 for a small bottle of water. The Euro is the currency currently being used in Germany. Make sure you exchange your money to Euros before shopping or dining anywhere in Berlin, as it is considered bad manners to pay in dollars. If you can avoid it, do not use traveler's checks either. There is only one place in the whole city that will take them. It is preffered you use your check card in most places. Talk to your bank about any foreign transaction fees associated with using your check card abroad.

Pretty good for his age, huh? Street performer in
Berlin.

An actor reenacts an east German check point guard.

My trip to Berlin was a great learning experience. I learned a few tips on traveling abroad as well as enjoyed the sites and culture of the Berliners I encountered. Berliners can teach those living in the US on how a transit system is supposed to work, as well as the positive impact it has on its users.  Even though there are cars in Berlin, few people own them and fewer people need them. They have managed a way to do without them. Still, I love to see those little Soviet cars they made. They are awesome!





Thursday, August 4, 2011

Competitive Cycling is a corporate venture. Part 2: Afterthoughts

Afterthoughts: From the editor

After posting about the relationship that exists between competitive cycling, the snob, and the top median wage earner that only buys the top end, I would like to share some additional afterthoughts to this "bike rant".

If the top end of cycling equipment is available to you without having to give up your college education, and is within your budget, then by all means have the best if you can afford it. Keep in mind that long term investment in such high end equipment will end up in more high end expenses. A hobby can become an obsession to have the "must haves" in cycling goods. I will give an example. I ride allot, I have had saddle sores more times than I would like to talk about, but I have never used this "Chamois but-r" people so generously love to soak the inside of their spandex's in. I mean, the thought of having a bunch of cream in my pants isn't at all appealing to me. But that is now a "must have" among competitive cyclists. The retailers and corporations will try to sell this product to you as "essential", along with the 10,000 dollar bike and all the accessories.

At first people don't realize that they already bought into the corporate scheme. Many new cyclists haven't touched a bike in years. They are easily convinced that this is what they have to do by today's standards. That an aluminum road bike just won't cut it in a criterium if it doesn't have a carbon fiber fork, even then it's "sub-par". That your vintage ride isn't good enough to get you around as a commuter, and that you need egg beater pedals on your mountain bike (that although fun, can also be dangerous if you haven't ridden a bike in a while. Platform pedals  and shoes with grippy soles work just as well).

What ever happened to just riding a bike? How are cyclists supposed to increase in number and eventually contribute to the environment if cycling continues to be perceived as an elitist venture? How are more people going to get on a bike this way?

A number of things are just wrong with this picture and need to be addressed. Bikes need to be more affordable to everyday working people. They need to be fun too. People need to feel like a million bucks even if they don't have a million bucks to spend. People also need to quit nitpicking about the details (components, brands, etc.,etc.). Otherwise local bike shops and specialty stores will leave all the fun to the people's markets (Walmart, Costco, Sears). Everyone deserves to have a good bicycle of good lasting quality that fits them. Most adults have outgrown the bicycles that are sold at these department stores.

Another afterthought. Average speed is overrated. I personally can average over 18mph in a distance of 25 miles. in a distance of 10 miles I average almost 20mph. And so on, and so on. I rest my case.

Competitive cycling is a corporate venture. Part 1

Can I get some Starbucks with my Racing License?

Once upon a time, when we were little, our idea of a race was a sprint down to the stop sign at the end of our street. Many of us rode BMX or department store bikes, because times were simpler then and the market of high end LBS bicycles wasn't well known to us. We rode sneakers instead of clipless shoes, torn jeans instead of spandex. We had more fun back then and still found a way to be competitive.

Now flash forward 20, 30 some odd years later, whatever applies to you in this case. You still want to race the "kids" in your neighborhood, all grown up now with top dollar racing machines. But know you have to register with a national organization, pay their yearly dues, and the fee just to race on top of that. That is with no guarantee that you will win or get your money back. Your competitors look down on you if your bicycle is made of aluminum. "Heaven forbid if he is racing in that thing!" even though they may not say it, that is what your competitors are now thinking. You may get disapproving looks if your bicycle is more than 5 years old, has a quill stem and a chromoly/kenisis fork. "You need to go carbon, titanium, scandium even!" some may tell you. "Why I spent 5K just on my frame!" others might say. The pre-race show is a showy display of what luxuries people own, and how much they spent on them."This isn't fun" you say to yourself, "What a bunch of snobs".

Indeed, this to the average person is new reputation that cycling is getting. Normal people feel marginalized, even rejected, from pursuing cycling as a pastime. Many now think of it as a money trap.

I just had this revelation after cycling for recreation and competition for the last 4 years. I never thought of myself as a snob for doing it. I have bicycles made of aluminum and chromoly, what some snobs in the sport might consider "entry level" or "base model". Yet I love my bikes, and I love the freedom that I get from riding them. My average speed is over 18mph, why would I ever need a carbon or lighter composite frame?

After showing up to my last criterium in my 96' Raleigh R600 (with a quill stem), that I purchased from craigslist for $100, I finally realized why people have such an aversion for cyclists and cycling in general. Cycling shouldn't be about the bike, cycling should be about the rider. Even if my average speed is 18mph and someone else's is 21 or 25mph, cycling isn't about numbers on a computer of wattage generated. Its about seeing who will win in a sprint race of 200 yards to the stop sign, at the end of the street.

Monday, September 14, 2009

Park your car, save the environment and the conomy

If you Drive it, You Buy It
Review of environmental awareness as of 2005

In the U.S there are very few alternatives to owning a vehicle. Even with the alternatives that exist, such as public transportation, fuel efficient vehicles, alternative fuels; these are few and limited in supply. The American public is still grasping the concept of a more fuel efficient society, one that doesn’t line the freeways with SUVs and large pickup trucks. This is certainly true in the Red State, where SUVs and pickup trucks are interwoven with the way of life and define the Texan. In response to Schnurman, the energy efficiency model that the U.S uses is failing and weighing down Americans with a worsening economy as a result.


To the middle class American, this has meant budgeting expenses, consuming fewer goods and cutting off travel expenses wherever they see necessary in their daily lives. It is true that Americans have adjusted to rising oil prices. As gas prices continue to descend, it is uncertain whether that will be the case in the near future. There is too much of a draw for U.S consumers not to consume and fuel the gas powered machine that the U.S has created. The aim is to spend, and there are now more retail and service jobs in the U.S than manufacturing jobs, which have gone overseas to foreign markets. Due to efforts for corporate companies to expand their locations, even within the U.S people are now obligated to travel longer distances from home to their work places.
U.S consumers traditionally reject the bringing forth of more centrally located communities. Traditionally the average American desires a house, a plot of land and at least two or more vehicles. With the worsening economy, even this standard of living is becoming difficult to maintain. The result is both husband and wife, sometimes children, taking on one or more jobs to afford this standard of living. Can we truly attribute all these problems to a lack of regulation in oil prices? Let the facts speak for themselves. Exxon Mobil made more in this year’s quarterly profit than the Gross National Product of Portugal. According to research done by Schnurman quoting from David Dropsey; he states that the S&P 500 will have a 15.4 growth in the third quarter. Schnurman insists that “without energy players, that would fall to 9.1 percent”. Some would ask who would benefit most from that increase. The middle class American certainly isn’t; there is no sufficient proof that it is.


Schnurman also states that oil companies “tend to slow production and sell more of their existing supply, delaying the refining of the lower-priced crude.” This means that oil companies make less oil to increase demand and profits, and that is more of a common practice than a mere tendency. Having discussed some facts, it is necessary for consumers to maintain their composure even under falling gas prices. A decrease in costs does not mean a permanent decrease. The American public cannot become complacent to the temporary solutions that oil companies offer at their own will. In order to halt a declining economy, grass roots efforts must be implemented if no federal action is taken.
As consumers, the American people must restructure their outlook on their own society. The development of smaller metropolises all interconnected by mass transit is a model that Canada and some European countries have followed. As a result, some countries have been able to afford free healthcare or healthcare provided through the government with a low tax percentage. This same approach could work on a larger scale; more and more smaller communities, more manufacturing jobs, more public transit. Instead of breaking the Treasury in half trying to improve other nations through the development of military arms, how much more beneficial would it be to improve the public transportation system. Were spending is not needed, there shouldn’t be. Instead of purchasing a large SUV, opt of the car that gives higher gas mileage. Commute on bicycle or on foot whenever the occasion presents itself. To corporate readers; do not try to corner the market in small communities. To small business owners; support one another and do not try to buy each other out. If there are more small business owners in smaller communities, there are more jobs and small business can take out corporate monsters instead of the opposite. To every town there should be stores, entertainment centers and businesses all in close proximity of each other. There should be an elimination of the need to get on a freeway to go to work, of five o clock traffic and an empty wallet at the fuel station. This is not merely singling out one sector of the U.S economy, it is singling out the future of the U.S economy.


Sounds like yesterday's news? I wrote this article in 2005 for my English Instructor. He gave me an F, but nor he nor many people were not aware of the relevance it has today.