This book starts out with a timeline narrative of the introduction of cycling and it's rise to fame in the late 19th century. Eben Weiss attempts to follow a bike route recommended by a newspaper from that era, only to find that the picturesque landscapes and finely paved country roads have been replaced by the hustle and bustle of a modern New York City. Weiss points out that even though the landscape has changed that New York still holds the frame of what it once was.
Bike Snob also relates his views on the way cycling is marketed and perceived by non-cyclists. Weiss shows the folly of upgrading your commuter bike just to have it stolen later. He recounts his own experience with bike theft, having his Cannondale road bike stolen as a bike messenger. He pimp slaps all those who obsessive compulsively clean every detail of their precious bicycles while neglecting their ride time, or being too afraid to ride their bikes in harsh environments (Still, I'll take riding my bike in the winter time in NYC than a hot 105 degree afternoon in Texas).